Automechanika Frankfurt Debut



The UK-based Motaquip brand, well known for its diverse range of premium quality aftermarket parts, will showcase to overseas audiences for the first time at this year’s Automechanika show in Frankfurt.
The automotive parts supplier of more than 35 years is well established in UK market and, since becoming an independent brand in 2014, has begun to develop the international arm of its business with new customers already emerging in markets such as Denmark, Latvia and Portugal. 
With its Export business gathering pace and the brand seeking distribution opportunities in various international markets, Automechanika Frankfurt 2018 is the perfect setting for Motaquip to present its class-leading products to an international audience for the first time in its history. Motaquip General Manager, Peter Cox comments:
“From the moment that Motaquip became independent we have been taking steps to make the brand an international proposition. Our brand is now on a whole new trajectory and we head to Automechanika Frankfurt for the first time equipped with a product and service offering tailored to support the needs of international distributors.
“I am bullish about the Motaquip proposition and equally bullish about the prospect of expanding our international distribution network through a successful week at Automechanika Frankfurt”
A world renowned biennial trade fair, Automechanika Frankfurt will celebrate its 25th anniversary this September and Motaquip is aiming to play its part in this anniversary with a bold and dynamic presence. At the core of its stand layout will be a detailed showcase of Motaquip’s multi-category product portfolio, an interactive touchscreen showcasing the brand's all-new website and the premiere of Motaquip’s new brand video, which will receive its first public airing at the exhibition.
Throughout the five days of Automechanika Frankfurt (Tuesday, September 11thto Saturday, September 15th), Motaquip representatives will be on-hand to welcome both existing and potential customers to the brand’s purpose-built 78m2stand (stand D98, hall 5.1).
With all the pieces in place, Motaquip is primed to make an impact at Automechanika Frankfurt and looks set to firmly cement its international credentials.